Отслеживание внешних ссылок в Google Analytics через GTM

Настраиваем отслеживание внешних ссылок через Google Tag Manager. Чтобы в Google Analytics отображались переходы по внешним ссылкам.
Отслеживание внешних ссылок в Google Analytics через GTM

Задача

Настроить отслеживание внешних ссылок в Google Analytics через Google Tag Manager. И в итоге мы будем видеть:

  • На какие внешние ссылки переходят пользователи
  • Количество переходов по ссылкам было
  • Можете найти и проверить внешние ссылки которые есть на сайте

Кстати отслеживание исходящих ссылок включено по умолчание в Яндекс.Метрике

Отслеживание внешних ссылок в Google Analytics через GTM

Отслеживание внешних ссылок в Google Analytics через GTM

Настраиваем отслеживание переходов в Google Tag Manager

Сейчас вместе пройдем этапы включения отслеживания. Я буду делать на этом своём сайте kalaganov5.ru. Для настройки нам необходимо следующее:

  1. Установленный Google Tag Manager (далее GTM)
  2. Установленный Google Ananlytics (далее GA)
  3. Включено отслеживание «события GTM.CLICK»
  4. Включены переменные:
    1. Page URL
    2. Click URL

Идём в GTM, создаем новый тег

Отслеживание внешних ссылок в Google Analytics через GTM

Называем как удобно например»Переходы по внешним ссылка», в конфигурации тега выбираем «Universal Analytics»

Отслеживание внешних ссылок в Google Analytics через GTM

Настраиваем конфигурацию тега

Выбираем параметры:

  1. Тип отслеживания «Событие»
  2. Категория «Переходы по внешним ссылкам»
  3. Действие «{{Click URL}}»
  4. Ярлык «{{Page Path}}»
  5. Настройки Google Analytics: тут нужно указать id счетчика GA создав переменную.

Отслеживание внешних ссылок в Google Analytics через GTM

Настраиваем триггеры активации

Создаем новый триггер (кнопка справа сверху)

  1. Даем название например «Внешние URL»
  2. Тип триггера «Только ссылки»

Отслеживание внешних ссылок в Google Analytics через GTM

Настраиваем триггер «Только ссылки»

  1. Ставим галочку «Ждать теги — 2000 мс»
  2. Ставим галочку «Проверка ошибок»
  3. Включить триггер при выполнение всех этих условий:
    • Page URL  — Соответствует регулярному выражению — «.*»

Далее

Триггер активируется на следующих страницах, прописываем параметры:

  1. Некоторые клики по ссылкам
  2. Click URL — Не содержит — вашдомен.ру (например kalaganov5.ru)

У вас должно получиться как на скриншоте ниже

Отслеживание внешних ссылок в Google Analytics через GTM

Сохраняем, и ещё раз сохраняем.

Проверяем работу тега «Отслеживание внешних ссылок»

Отправляем и публикуем наш новый тег.

Отслеживание внешних ссылок в Google Analytics через GTM

И жмём «Предварительный просмотр», открываем свой сайт и кликаем по любой внешней ссылке на вашем сайте.

 

Отслеживание внешних ссылок в Google Analytics через GTM

Как мы видим, тег был активирован. Теперь данные передаются в Analytics.

Можно посмотреть в режиме реального времени (вкладка «события»),

Отслеживание внешних ссылок в Google Analytics через GTM

Либо через некоторое время во вкладке «поведение — события — обзор».

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Спасибо, что дочитали до конца. Буду рад вопросам и комментариям.

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  21. Ирина

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    Хотела спросить, почему может быть срабатывание этого события не всегда? У меня на сайте есть 2 вида внешних ссылок — ссылка на скачивание ПДФ файла, который лежит на Dropbox и имеет собственный URL. и ссылки на Амазон. Так вот, первый тип ссылок прекрасно отрабатывается тегом и данные видны в аанлитике. А со второым загвоздка. Тег менеджер показывает, что тег сработал (в отладчике), а в аналитике этот переход на Амазон не отражается как событие. Как думаете, почему так может быть?

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